Unintentionally Funny Headline

What's funny about it? This headline from the New York Times describes the Milan Men's fashion show as, "All Masculinity, No Pretense" right above a picture of three of the gayest, most pretentious "men" you'll ever see. I mean seriously, if you saw some guy dressed like this walking around Home Depot (the real place for all masculinity, no pretense) you would fall on the floor laughing. Fashion is so horrible. I don't get it.